Service · Social Content Operations
Social content operations: hand me the schedule and the review, you keep shipping and support
Content operations for TikTok, Instagram, Facebook, YouTube Shorts and Xiaohongshu: topics, scripts, covers, publishing schedule, comment reply guidance and monthly review, delivered in 30-day cycles.
Starter $690 / ¥4,609 / RM2,815 · Standard $1,290 / ¥8,617 / RM5,263 (per 30 days) · no follower or view guarantees
Why cross-border brands need someone on content
Publishing stops
Shipping peaks before a launch and content stops; reach and engagement drop with it. A 30-day schedule exists to keep publishing steady.
No idea what to film
Specifications are many and selling points are scattered, so improvised clips read like a product manual. The topic library groups ideas by buyer concern — one point per post.
Publishing without reading data
Views, completion rate, profile clicks and DM sources each answer a different question. The monthly review answers one thing: what to do more of next month.
Deliverables
Starter (30 days, one platform — $690 / ¥4,609 / RM2,815)
- Account health check: profile, pinned posts, bio and link, historical performance; the three issues hurting conversion most.
- Topic library: 20–30 topics grouped by buyer concern, each tagged with production difficulty and expected engagement.
- Content production: 12 posts per month (3 per week), with script or copy, cover text, caption and hashtags.
- Publishing schedule: arranged around your target market time zone and active hours.
- Comment reply guidance: reply angles for common questions and high-engagement comments; excludes 24/7 support and DM sales.
- Monthly review: views, completion, engagement, profile clicks and DM sources, with next-month adjustments.
Standard (30 days, two platforms — $1,290 / ¥8,617 / RM5,263)
- Everything in the starter plan, extended to two platforms, 20 posts per month.
- A/B topic comparison: the same selling point expressed two ways, to see which earns more engagement.
- Next-month content calendar: an executable 30-day calendar after the review.
- Two revision rounds within the agreed direction.
Not included: shooting and models, paid ads management, creator outreach, store support and DM sales, bought followers or inflated metrics, account trading. These are either quoted separately or out of scope.
How it works
- Day 0: submit account and category details; eligibility and platform choice within 24 hours.
- Days 1–2: after payment, the account health check and content direction, including banned wording.
- Days 3–5: first-month topic library and publishing schedule delivered for approval.
- Weeks 1–4: content delivered on schedule (I publish or you publish), with data backfilled weekly.
- End of month: monthly review plus next-month recommendations; decide on renewal.
What I need from you
- Account list and platforms, and whether publishing access is granted (otherwise finished copy plus schedule)
- Category, key selling points, price band and target market (country, language, time zone)
- Available assets: product photos, raw footage, existing buyer reviews you have the right to use
- Banned wording and compliance requirements — no medical claims, no absolute superlatives
- A contact person who can approve topics and copy within 1–2 business days
Boundaries and compliance
- No guarantees on followers, views, engagement or revenue, and no “viral” promises.
- No bought followers, no inflated metrics, no reposting other creators’ content, no account trading.
- No categories that require licences or certifications (medical, pharmaceutical, financial products, adult products).
- You must hold the rights to any assets you provide; scripts and covers produced by me belong to you unless agreed otherwise in writing.
- Risky wording under platform rules or advertising law is replaced with a compliant alternative rather than published as-is.
Price
- Starter: $690 / ¥4,609 / RM2,815 — 30 days, one platform, 12 posts per month.
- Standard: $1,290 / ¥8,617 / RM5,263 — 30 days, two platforms, 20 posts per month, two revision rounds.
- Reference FX: 1 USD ≈ 6.7 CNY ≈ 4.08 MYR. Actual settlement uses the rate on the payment date.
- Renewals and additional platforms are priced proportionally; three consecutive months can be quoted separately.
- Refund: full refund before work starts; no refund after the first month of content is delivered.
Frequently asked questions
Can I see results within 30 days?
No follower, view or conversion numbers are guaranteed. The first month produces an account health check, a reusable topic library, a content baseline showing which formats perform better, and a publishing rhythm. Real accumulation usually shows in months two and three.
Do I need to shoot video myself?
The starter plan does not include shooting. Existing product photos and raw footage are enough; I provide scripts and editing direction. If new footage is needed, I supply a shot list and storyboard for you or a local team to execute. Models, locations and studio costs are extra.
Can you run Xiaohongshu only?
Yes, the starter plan is priced per platform. For Southeast Asia, TikTok and Instagram usually reach more buyers; Xiaohongshu fits Chinese-speaking audiences. Platform choice follows your existing account data.
Who publishes the content?
Two options: you grant publishing access and I post on schedule, backfilling performance data; or I deliver finished copy, covers and a schedule for your team to publish. The second option keeps account access with you.
What this service does not promise
- No promises on follower growth, views or sales.
- Shooting, editing and ad buying are out of scope.
- Accounts, assets and content rights stay with you.